🕵🏻♀️ Target audience: Gen-Z women between age 18-24, for the coming of age
📁 Snippet of project:
Introducing BAMBI, a pheromone perfume brand for the coming-of-age, bringing out the subtle and delicate sides of young women, as well as enabling users to explore their sensual self. Just like when you first experience the butterflies in your stomach, a fluttering sensation in spring.
💭 Problem(s) encountered:
How to deliver a memorable and immersive experience for users that goes beyond just a “standard perfume box packaging”, without being physically present at a local store to try out the perfume?
📍Solution(s):
With BAMBI, the main focus and challenge would be translating the olfactory sense within and throughout the packaging, with it being the first point of contact before one actually uses the perfume product. The box packagings have openings with patterns of Sakura/cherry blossom, inviting users into this “unknown land of spring”, while being greeted by the long-awaited breeze. The box itself is sprayed with one of our 2 perfume selections: “KINDA BASHFUL” - when musk meets vanilla, and “TWITTERPATTED” - blush with cherry and freesia.
Same with the business fragrance card, the central carving works the same way as a “scratch card”, gently releasing waves of our signature scents that wraps up a holistic experience.
🏁 Highlights / taglines:
